Larry Bodin has been promoted to Market President for Merchants Bank locations in Onalaska and La Crescent, according to Andrew Guzzo, Regional President.
Bodin’s primary responsibilities will be to provide leadership for Merchants Bank’s Onalaska, WI and La Crescent, MN locations; along with meaningful community engagement in the Coulee region. He will also continue serve as a Commercial Banker and trusted financial advisor for business clients. Bodin succeeds Steve Christiansen, who retired as Market President for Merchants on December 1.
“With nearly 20 years of community leadership in the market, Larry is a natural fit to oversee our Onalaska and La Crescent locations,” said Guzzo. “His familiarity with the local economy and dedication to putting the customer first will help us continue to grow Merchants into the future.”
Bodin has been with Merchants since January 2020 and has been a banker in the La Crosse area since 2003, with experience in both business banking and bank market leadership. He is also a veteran of the United States Navy.
“As a community bank, Merchants plays a vital role in the economic health and welfare of our communities. This has never been more important than it is today. I am extremely proud to be a part of the Merchants team and look forward to serving alongside them as we continue to build strong communities together,” said Bodin.
Bodin and his wife, Elaine, have lived in the Holmen area since 2003 and are active community volunteers. For the past 25 years, Bodin has been a licensed WIAA, MSHSL and NCAA basketball official. He also currently serves on the Board of Directors for Chileda, Inc., and the VARC Foundation. Outside of work, he enjoys fishing, golfing, and flying as a private pilot, often taking trips to explore locations around the region and Midwest.
For decades Merchants Bank has been a community partner in both Onalaska and La Crescent, helping individuals and businesses achieve their financial goals. With a focus on mortgage and business financing, Merchants has been fortunate to grow as each community has grown. In addition to traditional banking services, the Bank also offers a full line of business loan, lease and floor plan finance solutions, digital banking, security apps, treasury management tools and wealth management services.
Merchants Bank is a full service community bank with 23 bank locations in southeastern Minnesota and west-central Wisconsin and a leasing division, Merchants Bank Equipment Finance, in Edina. Headquartered in Winona, MN, MFGI has more than $2.5 billion in assets. Merchants was founded in 1875. Loans are subject to credit approval.