Larry Bodin to Lead Merchants Bank Locations in Onalaska and La Crescent

Larry Bodin, Market President

Larry Bodin has been promoted to Market President for Merchants Bank locations in Onalaska and La Crescent, according to Andrew Guzzo, Regional President.

Bodin’s primary responsibilities will be to provide leadership for Merchants Bank’s Onalaska, WI and La Crescent, MN locations; along with meaningful community engagement in the Coulee region. He will also continue serve as a Commercial Banker and trusted financial advisor for business clients. Bodin succeeds Steve Christiansen, who retired as Market President for Merchants on December 1.

“With nearly 20 years of community leadership in the market, Larry is a natural fit to oversee our Onalaska and La Crescent locations,” said Guzzo. “His familiarity with the local economy and dedication to putting the customer first will help us continue to grow Merchants into the future.”

Bodin has been with Merchants since January 2020 and has been a banker in the La Crosse area since 2003, with experience in both business banking and bank market leadership. He is also a veteran of the United States Navy.

“As a community bank, Merchants plays a vital role in the economic health and welfare of our communities. This has never been more important than it is today. I am extremely proud to be a part of the Merchants team and look forward to serving alongside them as we continue to build strong communities together,” said Bodin.

Bodin and his wife, Elaine, have lived in the Holmen area since 2003 and are active community volunteers. For the past 25 years, Bodin has been a licensed WIAA, MSHSL and NCAA basketball official. He also currently serves on the Board of Directors for Chileda, Inc., and the VARC Foundation. Outside of work, he enjoys fishing, golfing, and flying as a private pilot, often taking trips to explore locations around the region and Midwest.

For decades Merchants Bank has been a community partner in both Onalaska and La Crescent, helping individuals and businesses achieve their financial goals. With a focus on mortgage and business financing, Merchants has been fortunate to grow as each community has grown. In addition to traditional banking services, the Bank also offers a full line of business loan, lease and floor plan finance solutions, digital banking, security apps, treasury management tools and wealth management services.

Merchants Bank is a full service community bank with 23 bank locations in southeastern Minnesota and west-central Wisconsin and a leasing division, Merchants Bank Equipment Finance, in Edina. Headquartered in Winona, MN, MFGI has more than $2.5 billion in assets. Merchants was founded in 1875. Loans are subject to credit approval.

From the President’s Desk: Fall 2017

Greg Evans, Merchants Bank President & CEO

By Greg Evans, President & CEO

A few weeks ago, Merchants Bank was featured prominently in a Sunday news feature in the Business section of the Star Tribune newspaper. I sincerely appreciate the response I have personally received from so many friends and Bank customers about the exposure for the Merchants organization.

It’s gratifying to be associated with a company that is recognized throughout the state of Minnesota as a leader in our industry. The extraordinary business growth that Merchants has enjoyed over a period of many years was one of the reasons the Star Tribune reached out to us for purpose of doing the story.

The story focused on two primary things:

  • What has been the formula for our sustained track record of success
  • What perspective does our organization have in regards to the regulatory environment we operate in and what, if any, reform is appropriate for the banking industry

Addressing the first topic of the interview was the easy part. As I’ve already shared with you in previous submissions to our E-newsletter, our success is driven 100% by our people. At Merchants, we have made talent acquisition, retention and development a critical strategic priority. Nobody on our Merchants team is perfect, but we are purposeful in filling our team with difference-makers, people capable of providing great customer service and demonstrating community leadership.

Everybody on our team understands the importance of living up to our brand promise of being the Bank that Service Built. When we fall short of meeting our customers’ expectations, as we at times do, our goal is to learn from our mistakes and take the opportunity to get better.

Something that does create conflict at times with our intense desire to be customer-centric in all that we do is regulatory requirements. As I shared in the Star Tribune article, I do believe strongly that the banking industry – particularly the community banking sector – is over-regulated.

There is no question that there was a need for reform coming out of the Great Recession, and that increased regulation was enacted with the hope of protecting consumers. Unfortunately, corrective action resulted in unintended consequences associated with intense regulatory burden. As you may have experienced yourself, getting loans is more cumbersome, more costly and more onerous in terms of documentation today than prior to these regulations.

I believe strongly there needs to be some regulatory burden normalization. The reality is that for Merchants Bank we are fortunate to be of adequate size to absorb the additional burden and stay the course in being a major contributor to the economic vitality of our communities and this region. We have been able to put processes and best practices in place to help our customers work through documentation requirements. We rely on our team members to understand the impact of regulations and guide customers step-by-step through borrowing transactions.

In the community bank space, I believe we are driven to be as customer-centric as we can be in light of regulatory requirements. Banks like Merchants… with significant presence in outstate markets… are tremendous drivers of the economic vitality of the communities we serve. Playing that important role is one of the most rewarding things about this profession. The work we get to do each day allows us to have a powerful impact in changing people’s lives in positive ways.

From the President’s Desk: First Quarter 2017 Edition

GregEvansNewCEO-Blog

By Greg Evans, President and CEO

In today’s commoditized banking arena, we know we must continue to find value-added ways to differentiate Merchants from a myriad of traditional bank and non-bank competitors. Our primary differentiators are aligned with the community banking business model we deploy.

Our community banking model includes our commitment to deliver an unparalleled level of personalized service and care to our customers. We choose to staff our local market branches in a manner that allows us to deliver on our brand promise to be the Bank that Service Built. The staffing model also includes our commitment to having Market Presidents who are empowered and required to deliver on an expectation of community engagement and leadership.

Another aspect of our Brand that I believe is a differentiator is our ownership structure. One thing that I’ve come to realize is that many of our customers are not aware that Merchants is a publicly-traded Company. That might seem somewhat irrelevant, but the ownership structure of the Merchants organization is unique, and has absolutely contributed to our business success over our history of more than 140 years.

Our employees own approximately 18% of the organization through an Employee Stock Ownership plan. Pride of ownership on the part of our employees helps drive the commitment we make to serving you in a manner that results in customer loyalty and business growth.

In addition to being an employee-owned Company, the balance of the ownership structure for Merchants is loosely held by approximately 600 individuals and organizations, mostly in the form of friends, neighbors and business leaders throughout our service area footprint. Our stock is available to anybody who might be motivated to take an ownership interest. Merchants Financial Group, Inc., shares are traded over the counter (OTC) under the symbol MFGI. If you would personally have an interest in acquiring Merchants stock, contact Merchants Bank for more information.

I personally take a great deal of pride in having an ownership interest in our Company, but value even more greatly the fact that ownership is comprised of my teammates and business leaders in our communities that I have a tremendous amount of respect for. I do believe this ownership structure has been critical to our long-term success.

The long-time loyalty of our shareholders has allowed us stay the course with an intense focus on slow, steady growth. In addition to holding management accountable for meeting financial performance expectations, our shareholders also have high expectations for us to deliver on community leadership responsibilities. As customers, they also demand a high level of personalized service and attention to their many banking needs.

This ownership structure really is a differentiator for Merchants. It allows management to take a disciplined approach to strategic thinking, one that allows a long-term focus. Local ownership is a strength of the Merchants Brand. If you have an interest in becoming another of our local Shareholders, contact Merchants Bank for more information.

In Memory of Pete Roehl, Merchants President 1986-2000

If Merchants Bank could be embodied in a person, it would be Pete Roehl. He was decent, caring, kind, loyal, sincere, dedicated to helping others, committed to always doing the right thing and a leader. As President and CEO of Merchants Bank and Merchants Financial Group from 1986-2000, he oversaw Merchants’ growth from $167 million to $500 million.

When, at the age of 79, his heart stopped beating on August 27 of this year, the Merchants Bank family lost a person who helped shape the culture of the Bank into what it is today – a true community bank where employees take leadership roles in making our communities better places to live, and where those employees take pride in knowing their customers by name.

One of Pete’s many gifts was the ability to make you know you mattered. When he asked how you were, he wanted the real answer – good or bad – because he cared.

Asked about his success a number of years ago by the Winona Daily News, Pete said: “I think my successes stem from a real and sincere caring for people. I like people. If you respect them, they feel that and give it back to you.”

Pete was at Merchants for 33 years in total, beginning in 1968 as a business banker. After his retirement in 2000, he continued to serve on the Board of Directors until he turned 75 and then as a Director Emeritus. His legacy continues in many ways, including through his grandson Ryan Meyer, who works in the Bank’s Operations department.

Our world was better because he was here with us. We will miss him, and we pledge to continue to honor and celebrate his memory every day through our actions.