Get the industry data and financing solutions to make 2018 a success.
In each edition of our Business eNewsletter this year, we’ll be highlighting a different industry to bring you useful data and research. In our January edition, we’re providing a snapshot of food manufacturing and wholesale – an industry we’re proud to serve through both our bank and leasing company.
As a seasonal industry, your food wholesale or manufacturing business may have ended the year on a busy note. But, how optimistic should you feel about 2018?
Here are the latest industry indicators, including data on growth opportunities and potential challenges. Plus, learn how our experienced team of Commercial Banking advisors can help you prepare for another successful year.
2018 Food Manufacturing & Wholesale Forecast
While food manufacturers and wholesalers will face challenges due to the rising cost of fuel and commodity prices, both areas should expect growth in the coming years.
This is no surprise to Shawn Sackman, Merchants Bank Commercial & Ag Lender in Onalaska, “[t]he businesses we serve have always done an outstanding job of meeting customer demands, while still being innovative in a tight industry.”
Predicted Growth between 2017 and 2021
Growth for your industry depends on both food consumption and population growth.
So, what do the numbers say? According to data from Hoovers and First Research:
- Revenue for US food manufacturers is forecast to grow at an annual compounded rate of 4%, based on changes in physical volume and unit prices.
From Hoover’s/D&B subsidiary First Research. Revenue (in current dollars) for US food manufacturers is forecast to grow at an annual compounded rate of 4% between 2017 and 2021, based on changes in physical volume and unit prices. Data Published: September 2017.
- Domestic demand for food, an indicator for food wholesalers, is forecast to grow at an annual compounded rate of 3%.
From Hoover’s/D&B subsidiary First Research. Domestic demand for food, an indicator for wholesalers, is forecast to grow at an annual compounded rate of 3% between 2017 and 2021. Data Published: September 2017.
Key Industry Indicators
In addition, these indicators provide a more comprehensive picture. This data can help you determine areas of potential progress or risk for the coming months and years depending on your specific products.
- US retail sales for food and beverage stores increased 2.2% in the first ten months of 2017 compared to the same period in 2016.
- Total US wholesale sales of nondurable goods rose 4.7% in September 2017 compared to the same period in 2016.
- US retail sales for food services and drinking places increased 2.8% in the first ten months of 2017 compared to the same period in 2016.
Food Distribution: US tourism spending for food services and drinking places increased 3.2% in the second quarter of 2017 compared to the same period in 2016.
Food Manufacturing Demand: US nondurable goods manufacturers’ shipments of food products rose 5.3% year-to-date in September 2017 compared to the same period in 2016.
Product Values: The consumer price index for food rose 1.3% in October 2017 compared to the same month in 2016.
Several large companies, including Sysco, McLane, Nestle S.A. and COFCO, dominate the industry when it comes to sales and output. But, small businesses still make up 68% of food manufacturing* in the United States.
As a small sausage producer in La Crosse, WI, Bakalars Sausage Company has seen many changes to the industry in their 53 years of business. “Over the past several years, the industry has gotten tighter with smaller producers getting out of the business,” said Mike Bakalars, Owner. “I’m proud to say that we’re one of the survivors and through a lot of hard work our business has doubled over the past 15 years.”
So how can you differentiate yourself from other businesses in the industry? According to Hoover’s research, here are your best opportunities to stand out in a competitive market:
Product Mix – Food manufacturers typically have one or two extremely successful products or brands, in addition to a mix of specialty items. Identify which of your products constantly produces income and which products may become less popular as consumer tastes change.
For Bakalars, this means a mix of 35 different products overall, including the Schweigert sausage brand and specialty products. “We were fortunate to acquire Schweigerts several years ago. As the official hot dog of the Minnesota Twins and Vikings, it’s been a very stable product line for us while we continue to produce other specialty sausage with smaller demand,” said Mike.
Competing with Chain Distribution – Larger companies, like Wal-Mart, have benefitted from owning the entire process from purchasing to operations. Small wholesalers should consider the cost and time-saving benefits of controlling the entire production process. For example, Bakalars produces, packages and ships their entire product line from their headquarters in La Crosse, WI.
How Merchants Bank Can Help
As a community bank, we work hard to help local businesses – like Bakalars – succeed with the expertise and financial resources you need. We believe that when businesses in our communities thrive, everyone benefits. Merchants is proud to serve many in the food industry from producers to manufacturers to wholesalers, across our footprint.
“We’ve had a longtime partnership with Merchants – since 2003. Their bankers understand how our industry works, and so they understand the banking services we need to be successful,” said Mike Bakalars. “As an industry, we can be seasonal, so they have helped us with understanding and meeting our cash flow needs.”
In addition traditional financing in the form of business loans and lines of credit, we also offer services in the areas of cash management and security.
“In order to make the most of your accounts receivable and payable, we help your company understand how various types of transactions function – which is especially important in the food industry. Each transaction type is unique,” said Becky Herrmann, Cash Management Specialist at Merchants Bank in Onalaska. “Another key is knowing how to protect your funds with the best monitoring and management tools. Our Cash Management team is here to advise you on the solutions that fit your business and answer your questions.”
To learn more about how our Commercial Bankers and Cash Management Specialists can work with your business, contact your local expert.
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