By Greg Evans, President & CEO
A few weeks ago, Merchants Bank was featured prominently in a Sunday news feature in the Business section of the Star Tribune newspaper. I sincerely appreciate the response I have personally received from so many friends and Bank customers about the exposure for the Merchants organization.
It’s gratifying to be associated with a company that is recognized throughout the state of Minnesota as a leader in our industry. The extraordinary business growth that Merchants has enjoyed over a period of many years was one of the reasons the Star Tribune reached out to us for purpose of doing the story.
The story focused on two primary things:
- What has been the formula for our sustained track record of success
- What perspective does our organization have in regards to the regulatory environment we operate in and what, if any, reform is appropriate for the banking industry
Addressing the first topic of the interview was the easy part. As I’ve already shared with you in previous submissions to our E-newsletter, our success is driven 100% by our people. At Merchants, we have made talent acquisition, retention and development a critical strategic priority. Nobody on our Merchants team is perfect, but we are purposeful in filling our team with difference-makers, people capable of providing great customer service and demonstrating community leadership.
Everybody on our team understands the importance of living up to our brand promise of being the Bank that Service Built. When we fall short of meeting our customers’ expectations, as we at times do, our goal is to learn from our mistakes and take the opportunity to get better.
Something that does create conflict at times with our intense desire to be customer-centric in all that we do is regulatory requirements. As I shared in the Star Tribune article, I do believe strongly that the banking industry – particularly the community banking sector – is over-regulated.
There is no question that there was a need for reform coming out of the Great Recession, and that increased regulation was enacted with the hope of protecting consumers. Unfortunately, corrective action resulted in unintended consequences associated with intense regulatory burden. As you may have experienced yourself, getting loans is more cumbersome, more costly and more onerous in terms of documentation today than prior to these regulations.
I believe strongly there needs to be some regulatory burden normalization. The reality is that for Merchants Bank we are fortunate to be of adequate size to absorb the additional burden and stay the course in being a major contributor to the economic vitality of our communities and this region. We have been able to put processes and best practices in place to help our customers work through documentation requirements. We rely on our team members to understand the impact of regulations and guide customers step-by-step through borrowing transactions.
In the community bank space, I believe we are driven to be as customer-centric as we can be in light of regulatory requirements. Banks like Merchants… with significant presence in outstate markets… are tremendous drivers of the economic vitality of the communities we serve. Playing that important role is one of the most rewarding things about this profession. The work we get to do each day allows us to have a powerful impact in changing people’s lives in positive ways.