By Greg Evans, President and CEO
In today’s commoditized banking arena, we know we must continue to find value-added ways to differentiate Merchants from a myriad of traditional bank and non-bank competitors. Our primary differentiators are aligned with the community banking business model we deploy.
Our community banking model includes our commitment to deliver an unparalleled level of personalized service and care to our customers. We choose to staff our local market branches in a manner that allows us to deliver on our brand promise to be the Bank that Service Built. The staffing model also includes our commitment to having Market Presidents who are empowered and required to deliver on an expectation of community engagement and leadership.
Another aspect of our Brand that I believe is a differentiator is our ownership structure. One thing that I’ve come to realize is that many of our customers are not aware that Merchants is a publicly-traded Company. That might seem somewhat irrelevant, but the ownership structure of the Merchants organization is unique, and has absolutely contributed to our business success over our history of more than 140 years.
Our employees own approximately 18% of the organization through an Employee Stock Ownership plan. Pride of ownership on the part of our employees helps drive the commitment we make to serving you in a manner that results in customer loyalty and business growth.
In addition to being an employee-owned Company, the balance of the ownership structure for Merchants is loosely held by approximately 600 individuals and organizations, mostly in the form of friends, neighbors and business leaders throughout our service area footprint. Our stock is available to anybody who might be motivated to take an ownership interest. Merchants Financial Group, Inc., shares are traded over the counter (OTC) under the symbol MFGI. If you would personally have an interest in acquiring Merchants stock, contact Merchants Bank for more information.
I personally take a great deal of pride in having an ownership interest in our Company, but value even more greatly the fact that ownership is comprised of my teammates and business leaders in our communities that I have a tremendous amount of respect for. I do believe this ownership structure has been critical to our long-term success.
The long-time loyalty of our shareholders has allowed us stay the course with an intense focus on slow, steady growth. In addition to holding management accountable for meeting financial performance expectations, our shareholders also have high expectations for us to deliver on community leadership responsibilities. As customers, they also demand a high level of personalized service and attention to their many banking needs.
This ownership structure really is a differentiator for Merchants. It allows management to take a disciplined approach to strategic thinking, one that allows a long-term focus. Local ownership is a strength of the Merchants Brand. If you have an interest in becoming another of our local Shareholders, contact Merchants Bank for more information.