Listening to the Customer

Merchants Bank, Business Loans

Yer Yang and William Moua, owners of Rollingstone Mini Mart.

If you were to ask William Moua and Yer Yang the secret to their success at the Rollingstone Mini Mart, they would tell you it’s been listening to their customers since they purchased the store in 2004.

The couple keeps their prices affordable. They offer hot food, convenience items, a small liquor store and fuel. They’ve been rewarded with customers who have made their store an important part of Rollingstone.

“Without this store, it would be a little harder for the people in town. We have something that they need,” Moua said. “I’d say we know 95 percent of our customers by name.”

So, when Moua’s customers told him they’d have no reason to go into Winona, if Moua and Yang would add a Laundromat, the couple decided to make the addition. The problem was, no one listened closely enough to them at first when they were looking for a loan.

Saved $8,000 in Fees

That was until they followed a recommendation from Project FINE and went to Merchants Bank and met Business Banker Greg Borcherding.

Moua had been told by a bigger bank that it would take three months just to find if he’d been approved for a loan, and up to three more months to complete the process.  Borcherding turned the loan around quickly and structured the loan in a way that saved Moua and Yang over $8,000 in fees.

Moua said he liked the way Borcherding treated them. “It’s personal with him,” Moua said. “He’s easy to work with, knowledgeable and very helpful.”

For Borcherding, the pleasure was all his. “They’re very nice people, hardworking and the place is always busy,” Borcherding said. “It’s important to the Rollingstone community.”

Moua said he wouldn’t hesitate in recommending Borcherding to other small business owners.“I’ve worked with many bankers, and Greg has been the best for me. I give him an A plus,” Moua said.

Merchants Banks offers business financing options for your specific needs. Click here to meet our Commercial Banking team.

Loans are subject to credit approval.