New technology helps entrepreneurs get their products and services to customers more efficiently.
Technology is an entrepreneur’s best friend. With the right tools, entrepreneurs are finding that it is easier than ever before to bring in customers, design new products and manage day-to-day operations. Here are a few of the latest ways that technology is changing the world of small business finance.
Before the era of mobile devices, if you didn’t want to alienate customers by only accepting cash, you needed a traditional register (point of sale) system. This left many entrepreneurs, such as those working booths at craft fairs or providing services outside of a brick-and-mortar setting, out in the cold.
Now, it’s possible to use a mobile device to accept plastic from customers anywhere you have reception, opening up a range of possibilities. Square is a device that allows you to swipe cards and process payments right on your smartphone or tablet. Its monthly subscription service is best for those who “do five-six digits in sales every month,” and “have very few transactions over $400,” and “key in very few transactions,” according to Forbes contributor My Say.
For those who make many monthly transactions, or those who have many transactions over $400, or those who don’t make sales in the five or six-figure range, Say recommends Breadcrumb by Groupon. Another excellent and flexible option to consider is PayPal.
When 3D printers arrived on the scene, they seemed like something out of a science fiction novel, but they quickly proved to be a tremendous asset in many fields. Businesses currently using 3D printers are quickly discovering just how many ways this tool can revolutionize the way they work.
“For some, it creates an opportunity to differentiate from the competition. For others, it’s a chance to improve internal processes, like design and development, and streamline production,” states Fox News Business contributor Elizabeth Palermo. “But in some industries, especially those that create highly customized products, such production methods are essential.”
Entrepreneurs who want to make a model of a product no longer have to find a factory able to produce it before they can show potential investors and clients. With the invention of 3D printing, the process is faster than ever, making it easier for would-be entrepreneurs to take the leap into the business world.
Fox News Business profiled the development of an ergonomic baby spoon called Spuni, which “owes its existence in large part to 3D technology,” according to Palermo. “The company was able to print the first versions of Spuni using medical grade, BPA-free plastics that could be tested safely by parents on their babies. The ability to test their prototypes helped Botha and his colleagues churn out a final version of the product much faster than if they had used traditional manufacturing methods for prototyping.”
Predictive analysis uses technology to maximize sales opportunities by attempting to accurately predict the future behavior of customers. Entrepreneur.com contributor Mikal E. Belicove describes how he would use predictive analysis to make more money at a hypothetical pizza shop.
“If I knew exactly how many cheese, pepperoni or veggie pizzas I was going to sell on a given shift, I could have those ingredients on hand, and maybe even make them ahead of time, so the customers get their pies fast,” describes Belicove. “And if I knew that half my customers order a large soda with their pizza, I could offer them a pizza/soda special to keep them coming back.”
A Business Intelligence tool is necessary software to run these types of analytics. Entrepreneurs who know how to program can make use of free tools like R from Revolution Analytics. You don’t have to know how to program to use this technology, however.
“If you just want a way to visualize your data to make it easier to understand and follow, there are inexpensive dashboard tools like Geckoboard and Leftronic that you can try out for less than $100 a month,” states Belicove.
With technology like 3D printing, predictive analysis and mobile payments, more people than ever are realizing that they truly can start a business.
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