EAU CLAIRE, Wis. –Jeff Zwiefelhofer has joined Merchants Bank as an Assistant Vice President and Commercial Banker, according to Merchants Bank’s Eau Claire Market President Mark Willer.
Zwiefelhofer has been a business lender at Alliance Bank since 2009. He has worked as a community banker since 1983. Most of that time has been spent in the Chippewa Valley. Merchants Bank acquired Alliance Bank’s Mall Drive location February 14.
“Jeff is very well known in this area. That will be a benefit for Merchants as we build our brand in the Chippewa Valley. More so, it will be a benefit for Jeff’s customers as they build a relationship with a bank that has the resources to be a strong financial partner.” Willer said.
Zwiefelhofer has been an active community member. He is currently Treasurer of the Hastings Way Business Association, and a former Board Member of the St. Croix Economic Development Corporation and Chippewa County American Red Cross. He’s also a former Treasurer of the Chippewa Falls Jaycees, and a former member of the Chippewa Falls Main Street Marketing Committee, and the Woodville Lion’s Club.
“I look forward to sharing all that Merchants Bank has to offer. The people I know will be impressed by Merchants’ commitment to community banking and the resources that I will have available to me,” Zwiefelhofer said.